11 Educational Animations for the American Chemical Society

Client:

ACS logo
ACS logo

The American Chemical Society is one of the world’s largest scientific organizations, counting over 151,000 members in 140 countries. Founded more than 140 years ago, today the ACS supports and develops multiple educational and research programs, and a wide range of foundations, institutions, meetings, conferences, and publishing initiatives.

The American Chemical Society is one of the world’s largest scientific organizations, counting over 151,000 members in 140 countries. Founded more than 140 years ago, today the ACS supports and develops multiple educational and research programs, and a wide range of foundations, institutions, meetings, conferences, and publishing initiatives.

Client:

ACS logo
ACS logo

Project Goal

Create eleven short, scientifically-accurate educational 3D animations depicting chemical and physical processes on a molecular level.

3D render of flavin molecule in ball and stick representation in basic solution
3D render of flavin molecule in ball and stick representation in basic solution
3D render of flavin molecule in ball and stick representation in basic solution
3D render of flavin molecule in ball and stick representation in basic solution

Flavin in basic solution

3D models of sucrose molecules dissolving in the water solution
3D models of sucrose molecules dissolving in the water solution
3D models of sucrose molecules dissolving in the water solution
3D models of sucrose molecules dissolving in the water solution

Dissolution of sucrose

Evaporation of alcohol

“The scientific expertise really showed in the discussions and final products. The animators worked quickly to respond to our visual needs to create animations that were both engaging and accurate. Everybody was responsive and great to work with!”

“The scientific expertise really showed in the discussions and final products. The animators worked quickly to respond to our visual needs to create animations that were both engaging and accurate. Everybody was responsive and great to work with!”

Blake Aronson photo
Blake Aronson photo
Blake Aronson photo

Program Manager

3D visualization of Sodium polyacrylate in water
3D visualization of Sodium polyacrylate in water
3D visualization of Sodium polyacrylate in water
3D visualization of Sodium polyacrylate in water

Sodium polyacrylate in water

Intercalation of iodine in starch
Intercalation of iodine in starch
Intercalation of iodine in starch
Intercalation of iodine in starch

Intercalation of iodine in starch

Polymerization of sodium alginate

The Process

Animation type:

High-End 3D + 2D

Project timline:

6 weeks

Review:

1 zoom call + 5 e-mail feedback sessions

Team:

Find out which of our 26 scientific animation options works best for investor relations and communications:

This project was particularly challenging because we had 6 weeks to produce 10 complex molecular animations — less than half our usual 10-12 week production timeline for projects of similar complexity. To expedite the production process, we took a unique approach by beginning molecular simulations and visual style development in parallel immediately after the script was complete, deviating from the typical waterfall production scheme. This expedited approach required close collaboration with the client and a high time commitment and review pace from them. While our standard 7-step waterfall production process, including 4 review steps, is preferred for most projects due to its time-saving benefits, for projects with extremely tight deadlines, we can apply this expedited approach to reduce the overall production time by 3-5 weeks. We would like to extend our gratitude to Blake Aronson for their collaboration, as our communication was highly effective and focused on achieving the desired outcome.

Additionally, we were able to expedite the production by optimizing the lookdev and style development step. Since all 10 animations were part of the same educational project, we developed and approved a style for one animation and applied it to all the others. This optimization approach can also benefit other client projects requiring multiple animations — later animations ordered by the same client with the same style do not require the lookdev and style development step, allowing Visual Science to offer a significant discount.

Why did we use this
animation type?

This project required a high level of scientific accuracy, so we applied our most advanced animation type: High-End 3D. We created 3D assets capable of reconstructing crystal lattice models using data from crystallographic databases. The Visual Science team boasts both computational biology experts and PhD-qualified colleagues specializing in various fields of chemistry.

The High-End animation type, based on scientifically accurate simulations, is unique in the scientific animation space, and Visual Science is the only company with such expertise in-house.

We are honored that reputable organizations like the American Chemical Society rely on our proficiency. For all of our high-end animations, we developed a single visualization style using standard CPK coloring. To ensure the processes we visualized are clear and comprehensive, we incorporated 2D elements and freeze-frames into the animations.

Case study animation

Contact us

Contact us

Contact us

Contact us

Visual Science is an award-winning medical animation and digital scientific communications company, trusted by leading biotech and pharmaceutical organizations since 2007, including J&J, Pfizer, Novartis, Roche, Takeda, Gilead, AbbVie, and 100+ others.

We specialize in science-grade MoA and MoD videos, medical animation, and scientific storytelling, as well as digital and AI-driven solutions for Medical Affairs, marketing, corporate communications, and investor relations.

Contacts

US toll-free

1 888 374-16-95

NY

1 516 340-37-30

London

44 20 3734-2517

Address

200 Vesey Street, 24th floor,
New York, NY 10281, USA

Social networks

LinkedIn Logo
Vimeo Logo

© 2026, Visual Science. All rights reserved.

Privacy policy & Cookie policy

Visual Science is an award-winning medical animation and digital scientific communications company, trusted by leading biotech and pharmaceutical organizations since 2007, including J&J, Pfizer, Novartis, Roche, Takeda, Gilead, AbbVie, and 100+ others.

We specialize in science-grade MoA and MoD videos, medical animation, and scientific storytelling, as well as digital and AI-driven solutions for Medical Affairs, marketing, corporate communications, and investor relations.

Contacts

US toll-free

1 888 374-16-95

NY

1 516 340-37-30

London

44 20 3734-2517

Address

200 Vesey Street, 24th floor,
New York, NY 10281, USA

Social networks

LinkedIn Logo
Vimeo Logo

© 2026, Visual Science. All rights reserved.

Privacy policy & Cookie policy

Visual Science is an award-winning medical animation and digital scientific communications company, trusted by leading biotech and pharmaceutical organizations since 2007, including J&J, Pfizer, Novartis, Roche, Takeda, Gilead, AbbVie, and 100+ others.

We specialize in science-grade MoA and MoD videos, medical animation, and scientific storytelling, as well as digital and AI-driven solutions for Medical Affairs, marketing, corporate communications, and investor relations.

Contacts

US toll-free

1 888 374-16-95

NY

1 516 340-37-30

London

44 20 3734-2517

Address

200 Vesey Street, 24th floor,
New York, NY 10281, USA

Social networks

LinkedIn Logo
Vimeo Logo

© 2026, Visual Science. All rights reserved.

Privacy policy & Cookie policy

Visual Science is an award-winning medical animation and digital scientific communications company, trusted by leading biotech and pharmaceutical organizations since 2007, including J&J, Pfizer, Novartis, Roche, Takeda, Gilead, AbbVie, and 100+ others.

We specialize in science-grade MoA and MoD videos, medical animation, and scientific storytelling, as well as digital and AI-driven solutions for Medical Affairs, marketing, corporate communications, and investor relations.

Contacts

US toll-free

1 888 374-16-95

NY

1 516 340-37-30

London

44 20 3734-2517

Address

200 Vesey Street, 24th floor, New York, NY 10281, USA

© 2026, Visual Science. All rights reserved.

Privacy policy & Cookie policy

Visual Science Logo
Visual Science Logo
Visual Science Logo