Mechanism of Technology and Device Animations

Apton Biosystems develops sequencing and single-molecule detection systems for early cancer detection and population sequencing. Apton uses super-resolution technology to evaluate molecules spaced closer than a single wavelength of light, sequencing tens of billions of reads in a single run.

Series A: $54.29M
Update: Acquired by PacBio
in 18 months

Project Goal

Two scientific animations highlighting the device and technology's advantages.

Polymerase enzymes on DNA spheroids

Apton's high-throughput sequencing instrument

Super-resolution scanning

"Visual Science team has just the right blend of scientific acumen and digital animation expertise to pull off these challenging projects.”

John Hanna

CEO, Apton Biosystems

Schematic illustration of the DNA concatemer synthesis

Phi29 enzyme binds to the DNA and primer

DNA concatemer in solution

The Process

Animation type:

High end 3D + 2D

Project timline:

No strict deadline with early-bird discount

Team

Review:

1 zoom call + 7 email feedback sessions

Find out which of our 26 scientific animation options works best for investor relations and communications in 2023:

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This project included four review steps, giving the client complete control over the result with only a few hours of time invested. This approach is especially beneficial for early-stage companies where C-level executives handle all communication and review processes and have no time to teach the vendor. We believe in carefully-designed production to save time for all stakeholders. Since the Apton team planned the project ahead of the deadline, we were able to offer an early bird discount.

Why did we use this animation type?

Apton uses our animations in investor decks and at industry events. High-impact presentation on large LED panels requires eye-catching graphics and superior 4K resolution. We combined stunning 3D graphics with 2D animated infographics to describe Apton's technology, adding captions to make everything crystal clear.

In terms of visual impact and audience engagement, 3D animation has no competition - especially on large screens. For this reason, we delivered striking, scientifically rigorous 3D molecular graphics. We then added a 2D schematic layer to clearly describe the complex mechanism, which is effective for both investor relations and scientific communication in our experience.