3D + 2D technology animation
NuProbe is a cutting-edge genomics and molecular diagnostics company with revolutionary technologies to improve the analytical sensitivity of DNA disease biomarkers.
Series A
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$65M Raised
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$65M Raised
Project Goal
Animation for sales and marketing on the technology
One of the QASeq protocol steps
Tumor and normal cells in the tissue
DNA with single nucleotide variation
“The visual science team was very prompt with responses, and met deadlines set. Visual Science helped us produce animation to explain a very complex technology.”
The Process
Animation type:
3D + 2D
Project timline:
7 weeks
Team
Review:
2 zoom calls + 4 e-mail feedback sessions
Learn more about our unique low client involvment approach on one-to-one webinar
This project had a tight schedule. To meet the deadlines, we planned a timeline with 4 review milestones, alongside biweekly status updates requested by the client. As a result, NuProbe had full control of the process, at each step from the storyboard to the final lookdev, without a significant time commitment.
Why we used this animation type?
This animation combines 3D visuals with 2D animated infographics. This was the optimal solution for us to meet the tight deadlines while still delivering an eye-catching and comprehensive animation product. The animation's 3D introduction engages the audience, while 2D sections effectively describe the technology's advantages, while remaining effective in terms of cost and development time.
Full animation
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