Nature Outline is a supplement to the journal Nature that uses multimedia to explore the applications of science, technology and medicine. Nature collaborated with Visual Science to create an edition on quantum computers.
The two-page illustrated explainer covered the differences between classical and quantum computing (e.g. bits vs qubits), the challenges of building a working quantum computer, and the ways quantum computing could revolutionize science and technology.
Visual Science created the supplement’s graphical concept, illustrations, and cover design, as well as a three-minute scientific animation for Nature’s website. Visual Science’s scientific and design expertise made it possible to create content for both a professional and general audience, thereby accomplishing Nature’s editorial goals and simplifying the publishing process.
Versions of the supplement were sent to print Nature subscribers worldwide, distributed to delegates at meetings and conferences, published on Nature.com and shared with Nature’s more than 3+ million social media followers.
Nature is the world’s most highly-cited interdisciplinary science journal, featuring peer-reviewed research and authoritative analysis of scientific trends. The Nature Outline supplement uses infographics, illustrations, and short animations to explain scientific and technical concepts. The March 2017 edition on quantum computing was sponsored by Nokia Bell Labs.
We are grateful to Michelle Grayson (Senior Editor), Adam Levy (Multimedia Editor), Rebecca Jones (Publishing Project Manager) and Mohamed Ashour (Art Director) from Nature team and Andreas Trabesinger (text author, Owner at Reinschrift Science Communication) for collaborating with us to make this project.
Visual Science team developed design of package and operating manual for the device; the latter took into account all the technical properties of the device and the needs of the target consumer working in the lab. We are very impressed with the quality of work, professionalism, and the level of scientific knowledge and expertise demonstrated by Visual Science team. We are delighted to recommend Visual Science as a reliable partner in design and public communication projects for medical and biotechnological companies.