Client:
The Polytechnic Museum
Date:
03.12.2015
Anatomy of the frog poster
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Visual Science Studio created a series of educational posters and augmented reality applications for the Science Laboratories of the Polytechnic Museum in Moscow. The project aims to motivate and attract students’ attention to the topics of the school program in the natural sciences, combining the traditional form of the educational poster, familiar to most teachers and a user-friendly mobile application format. For each of the selected topics, we created their own augmented reality (AR) and the electronic version of the poster, which provides the opportunity to delve into the study of the issue in an interactive manner.

The first series of posters and application sections is devoted to four topics: Anatomy of the frog; DNA, RNA, and protein; the Atom; and a Solubility table. The poster design process involved using scientific methods such as computed microtomography, molecular modeling and dynamics, as well as data on the shape of different atomic orbitals. Posters are available for teachers who attended the educational laboratories of the Polytechnic Museum, a free app with augmented reality and electronic versions of the posters are available on Google Play and at the App Store.

Anatomy of the frog

The poster shows the structure of the internal organs, skeleton and the brain of the frog as well as the schematic of the blood flow in the heart of the animal and the respiration mechanism, characteristic for the representatives of this group of amphibians. Images were obtained using the data of computer microtomography of the grass frog specimen prepared and contrasted in collaboration with the staff of the Department of Vertebrate Zoology, Biological Faculty of Moscow State University. Augmented reality allows the viewer to magnify the image of the frog and explore both as a complete specimen, and as individual organ systems (including the circulatory, digestive, respiratory, excretory and skeleton) from different angles. The electronic version of the poster contains images of all the organs with captions that can be seen by tapping on the screen of the item of interest.

  • Project manager, 3D visualiser:
    Ivan Konstantinov
  • Design:
    Kirill Martyanov
  • Science consultant:
    Nikolay Poyarkov, Ph.D.
  • CT-scanner data analysis, texts, 3D-modeller assistant:
    Yury Stefanov, Ph.D.
  • 3D-modeller:
    Alex Kovalevsky
  • Programming:
    Denis Islamov
  • Manufacturing quality control:
    Marina Deeva

We are grateful to Ivan Bogantsev (Ph.D. Deputy Director General for science communication and educational activity) for his input to the project

Designers and scientific consultants from Visual Science company demonstrate deep understanding of the subject and high level of professionalism resulting in remarkable quality of the product. Visual Science’s graphics is widely used in all presentational materials of the RUSNANO Corporation, including videos, brochures, press-releases and web-sites
A.V. Trapeznikov
Corporate director, Board member of RUSNANO